Manage Reputation Risks Continuously

(Risk Management Magazine, February 2012)

In Brief: The author of this article urges Chief Risk Officers to continuously gather intelligence on reputation risks internally and outside the company.

Our View: Senior business leaders increasingly highlight reputation management as a top concern, but many find it hard to identify the drivers of reputation and anticipate the consequences of reputation-harming events. Don’t examine reputation risk in isolation from other threats you face. Instead, assess and understand how reputation is affected by the domino effect of other key enterprise-wide risks across the organization.