Rescue Good Ideas from Innovation Hell

(Fast Company, 16 February 2012)

In Brief: This blogger offers advice to keep creativity afloat. Don’t: Critique to death or punish the risk taker. Do: Know when to stop and emphasize value rather than price.

Our View: Leading innovators achieve the balance between R&D governance and process with the flexibility needed for creativity by encouraging experimentation and fast failure. Allow your idea-generators to escape the daily grind. Help them unlock their potential by forgetting about the limitations of the existing business.