Emerging Markets in the Driver’s Seat
In Brief: According to the CEO of one of India’s leading IT companies, firms based in emerging markets are now looking to Europe for expansion. He also believes Western companies planning to enter emerging markets must innovate to appeal to consumers who want affordable products and services.
Our View: Emerging market economies are growing innovation investments significantly faster than developed economies. Therefore, R&D executives expect to significantly increase the share of innovation in emerging markets R&D portfolios. Progressive companies build mutual trust across the global R&D network to drive emerging market vitality significantly more than common approaches to building innovation capabilities.
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