5 Tips for Enhancing Your Social Media Strategy

(CIO, 2 January 2012)

In Brief: According to this article, companies should: 1) Use as many platforms as possible, 2) Establish a clear goal for your social media strategy and a month-by-month plan to meet it, 3) Determine how you will measure results, 4) Consider outsourcing as an option, and 5) Add links to your social media pages that lead to your printed and online collateral.

Our View: The use of social media collaboration technologies can help organizations break down silos and facilitate knowledge sharing across business units and corporate functions. However, given the open and dynamic nature of social media tools, companies have less control over information exchange and are exposed to a multitude of business risks. We advise Internal Audit to ensure that the information shared by employees through collaboration tools is not confidential or in conflict with existing security policies. Also, review the flow of data through collaboration tools, assessing the effectiveness of controls for data integrity, storage, and deletion.