http://cebviews.com/2010/03/10/chinese-consumers-ascend-to-top-of-luxury-market/ Views, News and Advice from the World's Best Executive Network Sat, 12 May 2012 15:46:45 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://cebviews.com/2010/03/10/chinese-consumers-ascend-to-top-of-luxury-market/comment-page-1/#comment-11 JingDaily Wed, 10 Mar 2010 20:54:41 +0000 http://cebviews.com/2010/03/chinese-consumers-ascend-to-top-of-luxury-market/#comment-11 It's also important to have a clear "tiered" strategy for going from the top-tier (Beijing, Shanghai) into the potentially more lucrative second- and third-tier cities. A recent McKinsey study projected that around 75% of new wealth will be produced outside of the top tier in coming years. It's going to be key for companies to establish strong footholds in these smaller cities so they can build brand equity and cash in later. http://www.jingdaily.com It’s also important to have a clear “tiered” strategy for going from the top-tier (Beijing, Shanghai) into the potentially more lucrative second- and third-tier cities. A recent McKinsey study projected that around 75% of new wealth will be produced outside of the top tier in coming years. It’s going to be key for companies to establish strong footholds in these smaller cities so they can build brand equity and cash in later. http://www.jingdaily.com

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